data analytics vs business analytics

Data analytics and business analytics are closely related but serve different purposes. Data analytics focuses on examining raw data to uncover patterns, trends, and insights using statistical tools and techniques, often involving large datasets from various sources. In contrast, business analytics applies these insights specifically to business contexts, integrating data analysis with business intelligence to drive decision-making, optimize processes, and enhance overall performance. While data analytics can be broad and technical, business analytics is more applied, targeting strategic objectives within organizational frameworks.

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